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  • Writer's pictureloonyleaflet

The illusions of beauty standards


Illusions of beauty standards- aesthetic, toxic beauty


The beauty industry, with its glossy advertisements and carefully curated images, holds immense influence over how society perceives beauty. However, beneath the surface lies a complex web of illusions that perpetuate unrealistic beauty standards.


It's unfortunate that women around the world are subjected to harsh beauty standards imposing unrealistic expectations on women and perpetuating a culture of body dissatisfaction. But these standards have persisted around the world for a long time.

Take for instance, In Western societies, curved hips and thin bellies are often idealized, leading to unhealthy behaviors like extreme dieting and eating disorders.


In Asia, it is even more crazy. Their quest for fair skin that even a vampire would be envious of. The eyes- the bigger, the better. Slim is in, too! In addition, there are pressures to conform to specific facial features, such as a slim nose, and sharp chin. And the truth to be told, these not only affect women. Men are also placed under pressure to conform to narrow ideals of masculinity and physical appearance. These standards often prioritize muscularity, six-pack abs, and a chiseled jawline, promoting the belief that only certain body types are attractive and desirable.


The beauty industry perpetuates an unattainable standard of perfection by relying on photoshopped images, heavy makeup, and a limited definition of beauty that fails to embrace diversity. These techniques create an unattainable standard that people strive to achieve, often resulting in self-doubt and negative body image.


Well, these beauty standards have made plastic surgery the hottest trend. There's a surgery for everything! Need a nose that's Instagram-ready? From tummy tucks to thigh gaps and the classic double eyelid surgery. Snip, snip and voila!


It's like shopping for a new look.


Growing demand for plastic surgery has significantly influenced beauty standards by promoting an idealized and often unrealistic perception of attractiveness. It has created a culture where physical alterations are seen as a means to achieve societal ideals of beauty.


Through carefully crafted marketing campaigns, individuals are led to believe that they are inherently flawed and in need of some improvement. An example of Capitalism. Behind the glossy facade, the industry thrives on profit-driven motives. Advertisements often portray beauty products as magical solutions that can transform individuals overnight. However, the truth is that these products often fall short of their extravagant promises. It comes as no surprise, that the global cosmetics market size was valued at $380.2 billion in 2019, and is projected to reach $463.5 billion by 2027.


Influencers play a significant role in shaping and perpetuating toxic beauty standards. And, it's not just the viral TikTok transformational videos or the Influencers who frequently collaborate with beauty brands, promoting their products as essential for achieving a certain aesthetic. While influencers have the power to shape narratives, challenge beauty norms, and promote positive self-image, some inadvertently contribute to toxic beauty standards.


Unmasking the illusions of the beauty industry opens the door to a new era of self-acceptance and empowerment. This includes embracing unique features, celebrating individuality, and nurturing a positive relationship with self-image.


Many people have begun to accept themselves as they are. We really don't need others to define beauty.


The imperfections make us unique and acceptance is the treatment.

It is time to break free from the constraints imposed by the beauty industry and celebrate the unique beauty in every individual, unbound by the chains of unrealistic standards.



Beauty




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2 Comments


Guest
Apr 13

Not to mention that these beauty standards lead to anxiety, depression and eating disorders

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loonyleaflet
loonyleaflet
Apr 22
Replying to

Agreed

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